Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Blog
stephen
Navigating the Maze of Greater China's Fragmented Internet Ecosystem
2024/03/01
8 out of 10 marketing leaders probably don’t know this.
Are you one of them?
People might think the Greater China (Mainland China, Taiwan, Macau, Hong Kong) areas have the same internet landscape.
It is not true.
Each area has popular applications.
stephen
The Art and Science of Following Up in Business
2024/03/01
Sales is all about follow-up.
Not just sales, marketing is also the process of follow-up.
They are just in different forms.
Sales is a one-to-one follow-up.
Marketing is one-to-many follow-up.
You will need both forms to build up the trust with clients.
stephen
5 Ways Digital Habits in China Are Unlike Anywhere Else
2024/03/01
5 reasons why user behaviors in China are different.
1. Rarely use text messages or email in daily life
What do they use instead of text messages and email?
Answer: WeChat
2. Use Alipay and WeChat Pay mainly to pay online/offline.
stephen
Think Global, Act Local: Optimizing Your China Digital Marketing Strategy
2024/02/29
8 out of 10 marketing leaders probably don’t know this.
Are you one of them?
People might think the Greater China (Mainland China, Taiwan, Macau, Hong Kong) areas have the same internet landscape.
It is not true.
stephen
LinkedIn Marketing: It's About Conversations, Not Just Content
2024/02/27
LinkedIn marketing is not just about posting your content.
The content is just part of the system, but not all.
You need to engage your target audience proactively.👇
They are two ways to engage.
1. Through posts or article comments to have a conversation.
