Nilfisk 集团总部位于丹麦,在 40 多个国家和地区设有销售公司。Nilfisk 结合强大的分销商网络,在全球 100 多个国家销售产品。力奇的生产设施位于亚洲、欧洲和美洲。
我们与2020年2月开始接手力奇清洁微信公众号,在此之前该公众号每月并没有规律的推送,各项公众号数据也非常的惨淡。
If I have an English website running in the US, and I want to localize my website for the Chinese market. What should I do?
This is a real situation our clients ran into over the last few years. We have helped our clients to localize their website for Chinese market. Below are a few tips we learned from our experience:
This is the first question we should answer even before we start the website localization project.
We should consider the website as a medium to promote your business. If you don’t have a plan to promote your website, most likely you will not have traffic after launching your website.
Before getting into the details of website localization project, ask yourself what is the goal for localizing your website and how you will promote your website in the local market. Doing market research for your market in China will help you answer those two questions.
As soon as you can answer those two questions, you can start to get into the details of the website localization.
Every local market has its popular social media. When we localize the website, we will use local social media. Below are some Chinese social media services you should not miss:
Google is the biggest player in the world, but not in China. When you localize your website, you need to optimize your website for Baidu.
The official language in China is Chinese. To make Chinese visitors understand your website content, you need to translate your original content into Simplified Chinese.
Responsive web design has been a major trend in the last few years. It also applies to the Chinese market. Most Chinese people use mobile devices to go online. A mobile-optimized website is a must in the Chinese market.
If possible, you should host your website inside China. But there are some requirements to do that. In general, hosting your website in China will have the best page speed for Chinese visitors. Also, your website won’t run the risk of being blocked by the firewall. More importantly, it would be easier for your website to implement local online ads, which requires a website hosting in China, or have better SEO results.
If you have to host the localized website outside China, there are still some options you can consider.
No matter if you host your website inside or outside China, you should stop using the services the Chinese firewall will block.
With blocked services, the Chinese visitors won’t reach the services on your website. Also, the blocked services will slow down your website and bring unpleasant user experience.
Like social media, China also has its own online payment system. Unlike the rest of the world, PayPal won’t be the first choice. Below are the three major online payment systems in China.
Unlike the rest of the world, China has its own popular browsers. Also, there are still many people using IE browsers. When we test the localized websites, we always use Chinese mainstream browsers, e.g. UC, 360 browsers, to test.
Localizing the website for the Chinese market is not just to translate the original contents, migrate your original website to China, and replace local elements. Those are actually the secondary steps. You need to understand your market first.
The first step is to identify your goals for the localized website and to have the marketing plan to promote your website. Most people miss the first step. Once you take the first step, your localized website will be on the right path.
A website is not just a website. It is a medium to promote your business.