Nilfisk 集团总部位于丹麦,在 40 多个国家和地区设有销售公司。Nilfisk 结合强大的分销商网络,在全球 100 多个国家销售产品。力奇的生产设施位于亚洲、欧洲和美洲。
我们与2020年2月开始接手力奇清洁微信公众号,在此之前该公众号每月并没有规律的推送,各项公众号数据也非常的惨淡。
"How do you measure trade show ROI from a marketing perspective?"
It is a topic I always like to mention with marketing leaders.
I often don’t get positive answers. Here are 3 top reasons …👇
1. Don’t have complete data: It is much harder to gain all data you want in trade shows. For example, you don’t even know who your visitors are if your visitors don’t want to tell you.
2. The cost and duration: the trade show cost could be very high for only short-period trade time. Also, the company needs to spend lots of time organizing beforehand.
3. Hard to measure all the metrics: For certain metrics, e.g. brand awareness and network opportunities, it is really hard to measure in numbers.
Most B2B companies still attend trade shows in most industries...
Especially when your dealers ask you to attend or your competitors attend.
Yes, trade shows certainly can help brand awareness and gain leads.
But it is hard to measure trade show ROI.