Nilfisk 集团总部位于丹麦,在 40 多个国家和地区设有销售公司。Nilfisk 结合强大的分销商网络,在全球 100 多个国家销售产品。力奇的生产设施位于亚洲、欧洲和美洲。
我们与2020年2月开始接手力奇清洁微信公众号,在此之前该公众号每月并没有规律的推送,各项公众号数据也非常的惨淡。
Branding and lead generation are the top 2 goals for B2B digital marketing.
Almost no exception.
Which one has more priority for most B2B companies?👇🏻
First priority: lead generation.
Most B2B companies will put this as the first priority.
Why?
The reason is simple. The leads might become revenue in the short run.
Second priority: branding.
Sure.
They all know branding is important.
But the reality is that it takes a long time to build up a brand.
It is also hard to measure branding ROI.
Let’s face the reality.
Most businesses need sales revenue to survive the market.
It is why most of them put lead generation as the first priority.
That said, branding is also important.
In fact, branding is more powerful in the long run.
B2B companies should find the balance between branding and lead generation.
Most B2B companies should put more resources into lead generation in short-term planning.
On the flip side, B2B companies should put enough resources into branding in the long-term planning.