Nilfisk 集团总部位于丹麦,在 40 多个国家和地区设有销售公司。Nilfisk 结合强大的分销商网络,在全球 100 多个国家销售产品。力奇的生产设施位于亚洲、欧洲和美洲。
我们与2020年2月开始接手力奇清洁微信公众号,在此之前该公众号每月并没有规律的推送,各项公众号数据也非常的惨淡。
8 out of 10 marketing leaders probably don’t know this.
Are you one of them?
People might think the Greater China (Mainland China, Taiwan, Macau, Hong Kong) areas have the same internet landscape.
It is not true.
Each area has popular applications.
1. Taiwan: Line (an instant message app), Facebook, and Google.
2. Hong Kong: WhatsApp, Facebook, and Google.
3. Macau: WeChat, Facebook, and Google.
4. Mainland China: WeChat, Baidu (search engine in China), and Weibo (Twitter in China).
In addition to the difference in popular apps, there is a subtlety that requires attention.
“Written characters.”
Yes, the Greater China areas all use Chinese characters.
But there is a difference…
1. Hong Kong, Macao, and Taiwan: Traditional Chinese Characters.
2. Mainland China: Simplified Chinese Characters.
To create a successful marketing strategy, you need to consider the target audience’s preferences in the area.
Otherwise, your digital marketing efforts may not effectively reach your target audience.