Nilfisk 集团总部位于丹麦,在 40 多个国家和地区设有销售公司。Nilfisk 结合强大的分销商网络,在全球 100 多个国家销售产品。力奇的生产设施位于亚洲、欧洲和美洲。
我们与2020年2月开始接手力奇清洁微信公众号,在此之前该公众号每月并没有规律的推送,各项公众号数据也非常的惨淡。
Don't do B2B marketing like an amateur.
Instead, try this:
1. Understand your customers:
- What are the pain points?
- What is the goal?
- What is their business model?
2. Develop the correct value propositions:
- Why do they need your solution?
- How does your solution solve the problem?
- What are the results?
3. Use a data-driven approach to execute:
- What metrics do you need to measure?
- How do you measure the campaigns?
- Optimize your strategy and campaigns based on data.
Most people get this all wrong.
They make it all about shiny marketing tactics.
Wrong.
Successful B2B marketing is about focusing on boring basics people often ignore.
So go build that marketing fundamental muscle.