Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
B2B Marketing Truth: 95% of Leads Aren't Sales Ready Yet
2023/10/19
The truth about the potential clients from B2B digital campaigns.
Yes, your b2b digital marketing efforts is to find potential clients.
But you, including myself, often forget one thing…
Just like offline potential clients, 95% of these online potential clients are not ready to buy.
Instead of hard-selling solutions, you need to nurture them. Next time, when you start B2B digital marketing campaigns, don’t forget those 95% not-ready-buy potential clients.
Put them in your CRM and nature them all the time.
That is how B2B marketing works…
Build a relationship with your clients before they buy.
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