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In today's highly competitive global environment, one of the greatest challenges facing B2B companies is how to achieve sustainable user growth . Unlike B2C, the B2B decision-making process is longer, involves multiple stakeholders, and has a more complex conversion cycle.
As global digital marketing evolves rapidly, the emergence of GEO (Generative Engine Optimization) is redefining how B2B companies approach SEO. Unlike traditional SEO, which mainly optimizes for search engines, GEO focuses on optimizing for generative AI-driven search experiences. For B2B companies engaged in global expansion, this shift brings both challenges and opportunities.
In today’s digital-first business environment, every B2B company is eager to generate high-quality marketing leads. While PPC ads can deliver short-term traffic spikes, they don’t create long-term marketing assets. On the other hand, SEO optimization (Search Engine Optimization) works like compound interest—it continuously builds visibility, credibility, and organic traffic for your website over time.