Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
The Old Way is Out: Why B2B Marketing Needs a New Approach
2023/12/28
How to do B2B marketing:
Old way
1. Heavily invest in trade shows.
2. No clear ROI measurements.
3. Only sales lead marketing.
4. Ignore marketing.
New Way
1. Sales and marketing work together.
2. Data-driven marketing to build up relationships.
3. Use digital marketing aligned with offline marketing to maximize ROI.
4. Strategically invest in trade shows by measuring ROI.
Marketing + Sales > Sales
