Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
5 Digital Marketing Approaches Work for Almost All B2B Companies.
5 digital marketing approaches work for almost all B2B companies.
No need to chase shiny objects. Spend more time doing them well.
Here are those 5 approaches…👇🏻
1. A website with good content and funnels
2. LinkedIn marketing
3. Search Engine Optimization
4. Search ads
5. Email marketing
Yes, those 5 approaches are not new and sexy at all.
But they have been time-testing.
If you ask the B2B companies that perform very well in digital marketing…
Most likely, at least 1 of 5 approaches will be their top-performing one.
So, stop chasing new shiny, and sexy tactics.
Go back to those fundamental channels and do them well.
When in doubt, go back to the basics.