Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
How B2B Digital Marketing Can Impact Trade Show
2023/10/06
Attending trade shows is a must for 99% B2B companies.
3 things are often missing from digital marketing during trade shows.
Doing them will maximize digital marketing results from trade shows…👇
Before the trade show, there are 3 things to do for your digital marketing campaigns:
1. Update the information at the website.
2. Extend online ads running time.
3. Use your company and competitors’ names as PPC search keywords.
The reasoning is simple.
During the trade show, more people will search for your company and competitor online during or after work hours.
Those people could be your potential buyers.
You don’t want to miss the opportunity to direct them to your website.
Also, you want to make sure your website has accurate and updated information for them.
It sounds like every company should know that already.
But trust me.
Lots of companies forget to do these 3 simple things.
