stephen's blog

Steal this idea to improve B2B potential client outreach.

It is a simple idea, and execution is in your control.

But many B2B companies forget or feel lazy to do it…👇 

When you digitally outreach or attract those people who don’t know your company at all…

Other than product/solution pages, they will first check your business’s online presence and references.

This is why B2B companies must build up reference materials.

For B2B companies, your reference materials should include:

You will be surprised at my learnings.

Here are three B2B digital marketing approaches still working in China…

1. Baidu SEO - Yes, SEO is still not dead, especially in B2B.
2. Baidu PPC - Again, PPC is not dead in B2B, either.
3. WeChat Marketing - Yes, WeChat is not only for B2C. It is also for B2B in China.

I know…

These 3 digital marketing approaches are not sexy at all. 

The truth is they are time-tested.

More importantly, they deliver the top 2 results most B2B companies want to have:

There are five types of business for China’s market entry or growth.
I learned this from my experience helping clients.
Interested to learn more? Here they are…👇

I will join the online panel discussion, China: Misplaced Assumptions, Creating a New Market, & Outside-In Digital Marketing, on August 30th. (Free event)

During the summer, I dedicate more time to reviewing my business, improving operations, and adjusting my next 6-month plan.

I have built up a system and habit of writing my posts every week. Here are three takeaways:

Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy. 

If you operate a Chinese-based business or sell to China, you now face a critical decision: Should I host my website in China? In China, website hosting is a frequently asked question that is often met with rumors, inaccuracies, and misrepresentations.

SMA Solar Technology AG is a German solar energy equipment supplier with offices in 18 countries. To improve their brand awareness and online lead generation in Mainland China and Taiwan, SMA decided to use Baidu and Google PPC to promote their websites.

We audited the website and issued an SEO audit report. In addition, we provided the solutions to fix the issues.