stephen's blog

How can B2B companies use trade shows to boost digital marketing?

It is simple.

Just do this one thing…👇

When you attend a trade show, encourage booth visitors to follow your LinkedIn company page, WeChat company account, or subscribe company newsletter, etc.

It is easier to encourage people offline to sign up for things online.

Because you can see them or talk to them in person.

It is expensive to attend trade shows.

Don’t miss this excellent opportunity to increase online followers or subscribers. 

The truth about influencer marketing for B2B products.

Influencer marketing is not worth the effort for most B2B companies.

Why?…👇

B2B customers are very solution-driven and industry-specific. 

They usually can do their research. 

They don’t need influencers to recommend things.

They want proof that this solution can help them, like case studies or whitepapers.

That explains why content-based marketing works better in B2B marketing, e.g., content marketing, SEO, and PPC.

What are your thoughts on B2B influencer marketing?


You can use Baidu PPC even without a business license or ICP in China. 

Most people don't know this.

Here are two options and pros/cons…👇

Option 1:

Find a third-party company in China to file an ICP for your China website.

Pro: You can fully customize your website to fit marketing needs.
Con: Your website belongs to another company. 

Option 2: 

Use the Baidu landing page service, Jimuyu, to build a Baidu PPC landing page.

Stop making this huge mistake when hosting your website in China.

Choosing a good cloud hosting provider will save you lots of headaches later.  

Here is the one I recommend…👇

99% chance…it won’t go wrong with Aliyun. (Mainland China version)

We have used several cloud hosting service providers in China.

From my own experience, Aliyun has the best hosting experience with a one-stop solution. 

B2B firms often have complex pricing and shipping cost for their products.

What if there is a way to use e-commerce to sell products?

Curious to know? Here is the approach…👇

Other than listing your price on the product page, you can use the shopping cart as a contact form.

The process is like this:

1. The product page will have no price, but the customer can add the product to the shopping cart and check out.
2. After the sales team receive the order, they can quote the price and make the customer pay.

Attending trade shows is a must for 99% B2B companies.

3 things are often missing from digital marketing during trade shows.

Doing them will maximize digital marketing results from trade shows…👇  

Before the trade show, there are 3 things to do for your digital marketing campaigns:

1. Update the information at the website. 
2. Extend online ads running time.
3. Use your company and competitors’ names as PPC search keywords.

The reasoning is simple. 

Unlock the B2B sales potential in China with this digital marketing approach.

If you can choose only one approach in China, choose this approach.

Here is the one…👇

Baidu Search Engine Marketing

Baidu SEO and Ads are still viable channels to promote B2B businesses online.

Here is why:

1.  Most B2B buyers still use laptops or desktops at work.
2. Most B2B buyers still use Baidu at work.
3. Most B2B buyers still visit the website when they need to learn more about a particular company.

The truth behind B2B business seasonality…

How does business seasonality impact marketing activities?

Here is the general B2B industry seasonality...👇

1. High season 1: March - June
2. High season 2: September - November

Plus, December is in the high season in China due to the late Chinese New Year.

In high season, there will be more business activities. 

It is an excellent time to promote more.

On the other hand...

Low season can be used to prepare for or warm up digital marketing campaigns. 

Why is no one doing digital marketing in this industry? 

It happens more often in niche B2B industries.  

It could be one of the three reasons…👇

1. Offline marketing can still be effective.
2. The industry is small. Every company knows each other offline. 
3. Companies heavily rely on a sales-driven approach. And it is doing well. 
   
All of them sound reasonable.

Here is the other side of the truth.

When no one invests in digital marketing in your industry, the cost is actually low.

Discover the secret to winning over the Chinese Market. Tailor your website to their unique preferences. 

Chinese internet users have a unique preference for websites.

Here are 6 things I learned from +100 Chinese website projects…👇

1. Convenience first: Chinese users like to do all things in one place because it is convenient. They don’t even mind mixing personal and professional life together. WeChat is a great example.